Canmark makes extensive use of user-friendly formatting and design conventions to increase usability and survey response rates. Unlike the one-size-fits-all approach you may find elsewhere, there is no such thing as a “cookie-cutter” survey from Canmark.
It is a fact that there exists a powerful demographic comprised of those who, for one reason or another, will not complete a survey electronically. In the world of paper surveys, Canmark excels at getting your content in front of your potential respondents in a format that maximizes response rates.
And because we have developed extremely efficient processes over the years, as well as proprietary data capture software, we can usually offer a custom survey design for less than you would think.
When designing a survey, Canmark provides immediate support and guidance tailored to your potential respondent group in terms of language, presentation, response options and more. We offer the flexibility and enhanced design options to help you present the most user-appropriate survey instrument possible.
Adults in particular prefer the Canmark check-box approach rather than the impossible bubble format with the tiny circles that need to be filled in completely. Older respondents or those who need larger fonts and bigger boxes to indicate their choices are also pleased with the Canmark approach.
The more attentive you are to your respondent's needs, the more likely you are to get a thoughtful, considered completion - and more actionable data.